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GIOCA Ricerche - Gestione e Innovazione delle Organizzazioni Culturali e Artistiche

Le attività e i membri del gruppo GIOCA Ricerche

The GIOCA Research Center is active in the field of management and innovation of cultural heritage and arts organization within the management Department of Bologna University, Italy.

In the past ten years, the GIOCA Research Center has been actively involved in the study of the management and organization of cultural institutions in different countries. In recent years the team has generated an international comparative data set of field research including: Pompeii, Italy (in cooperation with the archaeological superintendence and La Normale di Pisa); British Museum, UK; Luoyang, China (in cooperation with SACH, State Administration of Cultural Heritage e CNICP, China National Institute of Cultural Property); management of Unesco sites in China (in cooperation with SOAS, School of Oriental and African Studies, London); impacts of the policy of developing great archaeological plan set by the 11th Five year plan in China (within a research project by CACH, China Academy of Cultural Heritage); management of cultural Heritage in Turkey (in cooperation with Bilgi University); Machu Picchu, Peru (in cooperation with INC-Cusco, Instituto Nacional de Cultura del Cusco); Heritage Malta (in cooperation with the Ministry of Culture of Malta); the museum system in France (a project research in cooperation with Université Paris Dauphine); cultural heritage in Lower Silesia, Poland (in cooperation with Wrocklaw University). An important collaboration was set up with the group of expert working on the impacts of the 1994 Nara (Nara+20 project, run by the Japanese Government). A research project on heritage management in Buenos Aires, Argentina is currently under development.

The research group has published in international management and heritage journals such as: International Journal of Cultural Policy, International Journal of Heritage Studies, International public management journal, Journal of Cultural Heritage, Accounting History Review, Accounting Auditing and Accountability Journal, Archaeologies, China Quarterly, City Culture and Society, Critical perspectives in Accounting, Museum Management and Curatorship, Encyclopedia of Global Archaeology,  European Accounting Review, Facilities, Financial Accountability & Management, Heritage & Society, International Journal of Art Management, International Studies of Management and Organization, Journal of Cultural Heritage Management and Sustainable Development, Management and Organization History, Public Archaeology Journal, Scandinavian Journal of Management. Two books have been issued (Managerial Rhetoric and Arts Organizations, Palgrave MacMillan, Basingstoke, 2006; The Management of Cultural Heritage in China. General trends and a micro-focus on the Luoyang municipality, while a third one is currently in press (Managing Cultural Heritage: An International Research Perspective,2015, forthcoming Ashgate).

According to a holistic approach to cultural organizations, the group takes part to interdisciplinary research contexts, with academics and professionals from different fields (jurists, art historians, archaeologists, architects, musicians, museum directors). A specific focus is on the dialogue between economic/managerial aspects and cultural/artistic/heritage discourse.

In its research projects, the group mainly works within a general management view: from institutional to inter and intra-organizational issues, with a special concern of human resources and financial resources. From a methodological point of view, the key feature of our research is the combination of broad-scale and in-depth micro views, which allows us to understand how specific museums, archaeological sites and arts organizations face the changes encountered at the macro level by the public sector as a whole, and specifically in the cultural sector, within their individual organizations. The group applies both qualitative and quantitative techniques. Two elements are particularly relevant: the constant dialogue with international contexts and debates; the focus on “practices”, and hence a strong preferences toward field research.

The aim of the group is to add a critical management view to a debate on heritage usually dominated by macro-economic, sociological, juridical and strictly professional approaches. On the other side, the study of cultural organizations and their “anomalies” can contribute to several theoretical and methodological of the managerial knowledge.

The Group also manages the GIOCA program (Graduate degree in Innovation and Organization of Culture and the Arts The Program is a 2-year master degree in Arts Management within the School of Economics, Management and Statistics of the University of Bologna, Italy.
The innovative Program is designed to help students attain the management skills they need to work in cultural organizations, focusing on extensive managerial knowledge and using a strong interdisciplinary and international approach. The course plan is built on a strong managerial basis, yet also maintains an interdisciplinary dimension that allows for humanities to be positively integrated within business theories and practices. The course program aims at creating a precise professional figure: an administrator positioned to interact effectively with the artistic-cultural dimension of different types of organizations, understanding the profound requirements, and with the ability to act as an interface with the demands of the surrounding economic and social world. Besides, a Double degree Program with Carnegie Mellon University, Pittsburgh, US, is offered. The Program is entirely taught in English. In order to give students proper attention, a maximum of 30 students are admitted per year. To guarantee the quality of the educational environment, admission to the GIOCA Program is regulated by a selection process evaluating the applicants' motivation, academic preparation and English language ability. The intercultural environment and the international approach are fostered by a strong and wide network of collaborations with leading cultural institutions and artistic organizations, study exchanges abroad and Erasmus agreements.

In terms of training, the group has developed an  Intensive seminar on Cultural heritage Management. (30 hrs. basic + 18 hrs advanced). The seminar is addressed to heritage professionals and PhD Students and is based on the in depth discussion of the research case studies developed by the group at the international level. The course has been already held in Italy (Lecce – September 2012) and in Argentina (Buenos Aires – September 2014) with great success. An advanced module is also thought for professionals who aim to develop a specific project and enhance their managerial capabilities within a specific context.



I membri del nostro gruppo

Cristina Boari

Sara Bonini Baraldi

Raffaele Corrado

Carlotta dal Sordo

Paolo Ferri

Simone Ferriani

Rebecca Levy Orelli

Maria Lusiani

Marcello Maria Mariani

Lorenzo Mizzau

Federica Onofri

Luca Pareschi

Federico Riboldazzi

Dan Shoup

Luca Zan

Argomenti correlati

Studiare al GIOCA
La Laurea specialistica in Gestione e Innovazione delle Organizzazioni Culturali e Artistiche dell'Università di Bologna

In evidenza

GIOCA raccolta
Galleria di immagini "field research" del GIOCA ricerche



Luca Zan

Professore ordinario

Dipartimento di Scienze Aziendali

Via Capo di Lucca 34

Bologna (BO)

tel: +39 051 20 9 8077